khai’s online portfolio.

khai’s online portfolio.

See the True Me

‘Look Beyond My Disability… See the True Me’

Singapore Press Holdings’ iink Awards 2017
• 1 Gold (Print Campaign – English)
• 1 Silver (Print Single/Campaign – Chinese)

The National Council of Social Service wanted to raise awareness on the acceptance of persons with disabilities (PWD) in society.

So we put four individuals in the spotlight, celebrating their individual abilities, passions and journeys.

We came up with an integrated campaign to encourage the public to see PWDs to see beyond their disabilities to who they truly are. We also educated the public on how to interact with PWDs to build a more inclusive society.

Working on a tight timeline, we did this through print ads, interactive bus shelter ads, radio ads, a microsite, digital banners, Facebook branded content, bus wraps, MRT window stickers, bus interchange wall murals covered with sticker tips that you could pull off to reveal the four talents, and the pièce de résistance – a social experiment campaign video.

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